INO.com, Inc. hired me to implement a website redesign in order to update the presentation, and also optimize the code to reduce the load on their servers. We moved from a fixed width table-based design to an adaptable CSS-driven design.
The new website features a flexible width, and redesigned interface. The navigation has been reorganized. The new “Pulse” feature gives site visitors an immediate assessment of the current market conditions.
The size of the existing site necessitated wireframes for each interface view before moving on to the design phase. From the start of the process, multiple advertising units were worked into the page designs for each section.
The resulting design helped to dramatically reduce the server load, and helped drive 90,000 unique visitors on its first day of launch.
